Real estate is a tough business; especially since unlike most other careers, you don’t get paid until you close the sale and this could take a while. Therefore, the way you handle your marketing plays a central role in the amount of success you experience.
How marketing is done in real estate has evolved over the years. In this article, we will be taking a look at some easy and effective strategies that will help you market your brand and your property listings better.
1. GO SOCIAL
Social media has forever changed the way marketing is done, and you can employ social media to reach a wider audience and connect better with prospects. Accounts on the major social networks (Facebook, Instagram, Twitter, and Pinterest) is a must as they provide a platform for you to interact with prospects, promote properties, and share relevant information.
2. HOST VIRTUAL OPEN HOUSES
By employing our 360-degree immersive panoramic photography service, you can make your prospects feel like they are in an apartment doing a walkthrough. Today’s buyers are not driving around looking for that “perfect” neighbourhood or dream home. Rather, they are scouting Zillow, Trulia, or the thousands of Google or Facebook Ads they’re bombarded with each year.
Beyond price, amenities or square footage, invest in virtual tours that go room to room showing what the property has on offer.
3. GET A WEBSITE
Your primary marketing tool is your website, and in today’s market, it doubles as a storefront. We can help you create a mobile-friendly website that ranks high in organic traffic will outperform any paid digital advertising. A website not only helps showcase you and your differentiators, but it also shows important details which cannot be shown on any paid ad.
4. LEARN TO MARKET TO MILLENIALS
You may not have realized it yet, but the buying demographic has changed greatly and with this has come a whole new set of expectations. Creating a marketing plan targeted at millennia’s would help you maximize your marketing efforts, and one way to do this is by creating a brand identity that’s authentic, sociable, and informative.
5. INVEST IN NEWSLETTERS
A newsletter program should form a part of your marketing strategy, but before you think of executing a newsletter program, you should first have a database of contacts. The database of contacts should start with previous clients before you go hunting for new leads.
You must realize that a good newsletter delivers value first before trying to sell a product or service to the reader. This value can come in the form of advice, tips, and insider knowledge of what the reader should know. By doing this, they are reminded that you’re around without you coming across as sales.
6. LEARN THE ART OF PHOTO MARKETING
In real estate, pictures do most of the talking, so it’s critical you take the right photos and videos out there. When you hire a professional to take your shots, you show the client exactly what they want to see and for several years, using standard photography tools and techniques, we have helped real estate agents create amazing photo galleries resulting in sales.
7. RECIPROCAL MARKETING
Business is collaborative and in real estate, this is especially true. Look to create alliances with local businesses around that can help spread the word of your real estate services while you do the same for them. For example, interior décor houses might be willing to partner you – as they deal with people who are remodelling prior to sale or before moving.
8. CONSIDER ANIMATED VIDEOS
You should also consider getting a quality animated video for your real estate business. A short, cute cartoon will not only help establish your brand; it will give it some personality.
Your animated video doesn’t have to be super sophisticated, and you may even consider featuring local landmarks to make it targeted and ultra-unique.
9. KEEP AN EYE ON THE COMPETITION
Real estate is a highly competitive industry, so you need to keep an eye out for changing trends and what the competition is up to. By being up to date with the competition, you can spot trends before they happen and implement them.
In conclusion, while we have covered some effective marketing techniques, there’s a ton more out there, so it’s important you have a strategy in place and stick with. By employing the services of a marketing agency, you can get professional help on all of these techniques and more allowing you to focus on selling properties.